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Nepal Tourism Board
By NTB Published: 08/01/2010
"Unleash Yourself………Naturally Nepal, Once is not enough"
is the new tourism brand of Nepal.
Naturally Nepal is a simple expression that repackages Brand Nepal in a positive light.
Once is not Enough not only accurately captures the tourist's emotions at the airport's departure gate but also serve as a decision tool that enables the Nepali tourist industry individually and collectively to focus both on consumer retention and acquisition.
The launching of Brand Nepal has been done for the five business reasons:
More compelling repackage the diverse, existing product offering
More tourists increase the number of tourists visiting Nepal
More money increase the revenues to the nation
More focus align the NTB's stakeholders and the Nepali tourist industry to a common future
More consistency define branding guidelines and investment vehicles
Over the next five years, Brand Nepal will be promoted as "the next generation mountain destination for weekend breaks, adventure holidays, and life time experiences for people who live in cosmopolitan cities and travel internationally"
Nepal Tourism Board is a national organization established in 1998 by an act of parliament in the form of partnership between Government of Nepal, and private sector tourism industries of Nepal to develop and market Nepal as an attractive tourist destination. The Board provides platform for vision-drawn leadership for Nepal's tourism section by integrating government commitment with the dynamism of private sector tourism industries.
NTB is promoting Nepal in the domestic and international market and is working toward repositioning the image of the country. It aims to regulate product development activities in future. Fund for NTB is collected in the form of Tourist Service Fee from departing foreigner passengers at the Tribhuvan International Airport, Kathmandu thus keeping it financially independent. The Board chaired by a Secretary at Ministry of Culture, Tourism and Civil Aviation constitutes of 11 board members with Five government representatives, Five private sector representatives and the chief executive officer.
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